The story of the rabbit goes back to the beginning of everything, when I began to recover the olive trees that had been abandoned for almost 100 years.

One day by surprise, a small white rabbit appeared from among the bushes. It watched me while I was recovering the olive trees and it watched me while I worked removing brambles and bushes. He looked at me and I looked at him, at a certain distance, without getting too close to me.

Out of sympathy I began to bring him some food and, little by little, his trust grew, and we became friends. Many days and weeks passed, and the rabbit was getting more and more used to me. After a few months, one day he approached me, and let me caress him.
On those cold winter days when I spent a lot of time alone working in the olive trees, my little friend’s company made me feel better.
And one day, long before bottling my first bottle of oil, I thought that he must somehow be present in my product. Every year, for many years, he has accompanied me when I prune the olive trees, or when I collect the olives. Now I haven’t seen him for some time. He must surely be in rabbit heaven, but the memory of him is still alive in each and every bottle of oil that I produce and in the very essence of the company. Respect and be respected.